Job Summary
The Marketing Specialist is responsible for overseeing and enhancing PPC campaigns across various channels, with the aim of boosting both the volume and quality of leads generated. This role involves the examination of performance metrics, performing A/B testing, and liaising with internal teams and external vendors to ensure strategic alignment and optimization.
Responsibilities
- Manage PPC campaigns across multiple channels to drive lead generation.
- Analyze performance data to assess campaign effectiveness and identify areas for improvement.
- Conduct A/B testing to optimize ad performance and conversion rates.
- Coordinate with internal departments and vendors to align marketing strategies and initiatives.
Qualifications
- 3-5 years of experience in marketing, showcasing a solid background in various aspects of the field.
- Minimum of 2 years of experience in Search Engine Marketing (SEM) using platforms such as Google Ads.
- Bachelor’s degree in marketing or a related discipline is preferred.
- Strong analytical skills to interpret data and make data-driven decisions.
- Excellent communication skills for effective collaboration and reporting.
Human Coalition provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
