Job Summary
The Content Marketing Specialist is responsible for developing and implementing strategic marketing initiatives designed to advance the organization’s objectives. This role focuses on managing various content marketing efforts, digital strategies, and engaging with media relations, all while ensuring brand integrity. The specialist will be pivotal in navigating community relations and addressing any issues or crises that may arise.
Responsibilities
- Coordinate and execute the overall content marketing strategy to align with organizational goals.
- Implement digital marketing strategies and oversee social media presence.
- Engage in media relations to enhance brand visibility.
- Manage any issues or crises effectively, ensuring timely communication.
- Strengthen community relations to foster positive engagement.
- Maintain consistency and integrity of the brand across all content initiatives.
Qualifications
- A degree in Marketing, Communications, or a related field, or equivalent experience.
- Proven experience in content marketing and digital strategy development.
- Strong understanding of social media platforms and media relations.
- Demonstrated ability to manage crises and community relations effectively.
- Excellent communication skills, both written and verbal.
University of Denver provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
