Job Summary
The CRM Associate plays a vital role in strategizing, implementing, and evaluating promotional and lifecycle campaigns across various regions. This position entails close collaboration with stakeholders to ensure adherence to regulatory standards while enhancing customer engagement through analytical insights driven by data.
Responsibilities
- Plan and execute promotional campaigns aimed at customer acquisition and retention.
- Analyze the effectiveness of lifecycle marketing strategies and make data-informed adjustments.
- Work collaboratively with involved parties to maintain compliance with all regulatory requirements.
- Leverage data insights to optimize customer engagement strategies.
Qualifications
- Previous experience in a CRM or marketing-related role is essential.
- Strong organizational and analytical skills to assess campaign performance.
- Proficiency in CRM platforms such as Optimove or Braze is required.
- Comprehensive knowledge of online casino betting mechanisms is crucial.
bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
