Job Summary
The Digital Marketing Manager plays a key role in shaping and implementing comprehensive digital marketing strategies, monitoring the effectiveness of campaigns, and enhancing search visibility through data analytics. Additionally, the position entails managing website content, coordinating with vendors, and ensuring that all digital marketing efforts adhere to banking industry regulations.
Responsibilities
- Develop and implement digital marketing strategies to enhance brand presence.
- Manage and analyze campaign performance to optimize results.
- Oversee search visibility initiatives and related analytics.
- Administer website management responsibilities to ensure a user-friendly experience.
- Maintain and foster relationships with vendors to support digital initiatives.
- Ensure compliance with applicable banking regulations in all digital marketing efforts.
Qualifications
- Bachelor’s degree in marketing, communications, business, or a similar field.
- A minimum of 5-7 years of relevant experience in digital marketing, search marketing, analytics, or website management.
Guaranty Bank & Trust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
