Job Summary
The Digital Marketing Specialist focusing on Campaign & Paid Media Operations is responsible for enhancing brand visibility and driving traffic through well-structured marketing campaigns. This role entails managing various digital marketing initiatives and leveraging data analytics to optimize performance in paid media strategies.
Responsibilities
- Develop and implement comprehensive digital marketing campaigns targeting various audience segments.
- Analyze and report on campaign performance metrics to identify areas for improvement.
- Coordinate paid media operations, including budgeting and resource allocation.
- Collaborate with cross-functional teams to ensure alignment and effective execution of marketing strategies.
- Utilize digital marketing tools to monitor and enhance campaign outreach and effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, particularly in campaign management and paid media.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in using digital marketing tools and software, including analytics platforms.
- Excellent communication skills, both written and verbal.
University System Of New Hampshire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
