Job Summary
This role involves spearheading the non-personal and digital marketing strategies for the upcoming launch of bitopertin in the EPP/XLP segment. The focus will be on executing comprehensive omnichannel campaigns, engaging both healthcare professionals (HCPs) and patients through various peer-to-peer initiatives. A significant aspect of the position includes overseeing agency and media operations, managing budgets, ensuring cross-departmental collaboration, evaluating performance metrics, and maintaining compliance throughout the review procedures.
Responsibilities
- Develop and lead the marketing strategy for the bitopertin launch.
- Execute omnichannel campaigns to enhance patient and healthcare professional engagement.
- Manage the coordination of agency and media activities.
- Oversee budget management and resource allocation.
- Ensure alignment among cross-functional teams for effective project execution.
- Track and analyze performance metrics to assess campaign effectiveness.
- Facilitate compliant review processes throughout the marketing initiatives.
Qualifications
- Bachelor’s degree required; MBA or advanced degree preferred.
- Minimum of 12 years of experience in the life sciences sector.
- Extensive background in digital marketing and non-personal promotion.
- Proven experience in leading marketing for product launches in the U.S.
- Strong skills in developing omnichannel strategies and peer-to-peer programs.
- Effective analytical and project management abilities.
- Adept at thriving in a fast-paced startup atmosphere.
Disc Medicine provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
