Job Summary
Lead engagement marketing and customer lifecycle management efforts to increase conversion and maximize lifetime value. This role focuses on using structured experimentation and data analysis to improve customer interactions, strengthen engagement, and support growth across a tech-enabled business.
Responsibilities
- Develop and lead engagement marketing and lifecycle programs that guide customers through key stages of their journey.
- Drive customer conversion and long-term value by improving the timing, relevance, and effectiveness of customer touchpoints.
- Design and run rigorous tests to assess lifecycle and engagement strategies, using results to inform ongoing optimization.
- Apply analytical methods to evaluate customer behavior and engagement metrics, identify opportunities, and measure program performance.
- Use findings to refine customer communications and experiences in support of business growth.
Qualifications
- 10+ years of experience in customer lifecycle management and conversion rate optimization.
- Experience working in growth-stage, tech-enabled businesses.
- Proficiency with analytical tools such as SQL, Python, or Tableau, and familiarity with CRM platforms.
- Ability to apply testing and analysis to optimize customer touchpoints and engagement outcomes.
Varo Bank provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
