Job Summary
The Head of Marketing will be responsible for steering the company’s marketing efforts, focusing on product marketing, brand development, and strategic growth initiatives. Reporting directly to the CEO, this role is critical in shaping the marketing approach for educational products ranging from pre-K to 12th grade.
Responsibilities
- Lead the development and implementation of product marketing strategies.
- Formulate brand strategies to enhance company visibility and reputation.
- Drive growth initiatives to expand market reach and revenue.
- Design and build effective marketing systems tailored to educational offerings.
- Manage partnerships that align with marketing goals and enhance service delivery.
- Execute comprehensive go-to-market strategies for educational products.
Qualifications
- Over 10 years of experience in B2B marketing or within the edtech sector.
- Demonstrated success in leadership positions within marketing.
- Strong expertise in product marketing strategies.
- Proficient in utilizing CRM systems and data analytics.
- Experience in leveraging AI technologies to optimize marketing workflows.
People Connect Staffing provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
