Job Summary
The In-App Media Buyer will take charge of developing and expanding campaigns for WebView applications within the iGaming sector, targeting both Tier-1 and Tier-2 European markets. This role entails leveraging analytical skills to maximize campaign performance and ensuring the quality of player acquisition through various strategic initiatives.
Responsibilities
- Oversee the optimization of campaign budgets to enhance performance and ROI.
- Work closely with the design team to formulate effective creative strategies.
- Conduct cohort analysis to assess player quality and retention metrics.
- Scale campaigns effectively within the iGaming vertical.
Qualifications
- Minimum of one year of experience in In-App media buying specifically tailored to the iGaming industry.
- Proficiency in managing advertising platforms such as Unity, Kayzen, or Moloco.
- Strong analytical capabilities essential for budget management and campaign evaluation.
- Experience managing daily advertising budgets exceeding $1,500.
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