Job Summary
The role involves spearheading and implementing detailed marketing strategies for top-tier healthcare trade shows aimed at boosting both exhibitor acquisition and attendee registration. This position encompasses the management of multi-channel marketing campaigns, oversight of budgets, and collaboration with various stakeholders to enhance brand visibility and revenue growth.
Responsibilities
- Develop and execute innovative marketing strategies for healthcare trade shows.
- Drive efforts for acquiring exhibitors and increasing attendee registration.
- Oversee and manage multi-channel marketing campaigns and budgets.
- Collaborate with stakeholders to enhance brand presence and drive revenue.
Qualifications
- Bachelor’s degree in Marketing, Communications, or Business.
- 5-7 years of experience in B2B event marketing or healthcare marketing.
- Strong proficiency in digital marketing tools and CRM systems, particularly Salesforce.
- Familiarity with marketing automation platforms is a must.
Informa Group Plc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
