Job Summary
The Measurement Lead is responsible for establishing and implementing measurement strategies across the Consumer Goods, Government, and Entertainment industries, aimed at illustrating the effectiveness of advertising investments made in Google. This role necessitates collaboration with various cross-functional teams and stakeholders to enhance product adoption, guide product development plans, and improve results for clients.
Responsibilities
- Define and implement measurement strategies for assigned sectors.
- Collaborate with stakeholders to promote product usage and development.
- Optimize business results for clients by leveraging measurement insights.
- Influence business decisions through analysis and communication of data insights.
Qualifications
- A bachelor’s degree is mandatory.
- Minimum of 8 years of experience in digital media analytics, data analytics, or adtech positions.
- In-depth expertise in measurement tools, data agencies, and Google Ads products is essential.
- Ability to build and maintain strong client relationships.
Google provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
