Job Summary
The Paid Media Director will be responsible for the comprehensive strategy, planning, and implementation of paid media initiatives across both B2B and B2C sectors. This position entails leading a dedicated team, fostering client engagements, and linking media effectiveness with CRM data to promote quantifiable business results.
Responsibilities
- Oversee the overall strategy and execution of paid media campaigns.
- Lead and manage a team to ensure effective delivery of paid media projects.
- Build and maintain strong relationships with clients to understand their needs and objectives.
- Analyze media performance metrics and integrate them with CRM data for better decision-making.
- Drive business results through strategic media planning and execution.
Qualifications
- Minimum of 8 years of experience in digital paid media.
- At least 3 years of experience in a leadership role.
- Expertise in major advertising platforms and retail media networks.
- Proficient in CRM integration tools, including Salesforce and HubSpot.
Alloy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
