Job Summary
Shape how customers understand and adopt the Sites & Studio platform capabilities. This role develops product positioning, messaging, and go-to-market strategies, translating technical features into clear, compelling customer benefits. Working across teams, you will support successful launches, strengthen customer education, and encourage feature adoption.
Responsibilities
- Create product positioning and messaging for Sites & Studio platform capabilities.
- Develop go-to-market strategies that communicate the value of platform features to customers.
- Partner with product, engineering, sales, and customer success teams to support launches and adoption.
- Help educate customers about features and their benefits.
- Turn complex technical concepts into straightforward, engaging customer-focused stories.
Qualifications
- At least 3 years of professional experience in product marketing.
- Experience in B2B SaaS or e-commerce technology environments.
- Strong storytelling and communication skills.
- Ability to explain complex technical features in terms of clear customer benefits.
Bask Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
