Job Summary
The Search Engine Optimization (SEO) & Content Marketing Specialist will play a crucial role in enhancing visibility and generating inquiries for various certificate programs. In a rapidly changing digital environment, focusing on search engine dynamics and AI advancements is key to aligning with the objectives of Global Enrollment Management and Student Success (GEMSS).
Responsibilities
- Develop and implement effective SEO strategies to boost online visibility.
- Create engaging content that resonates with target audiences to increase inquiries.
- Analyze website performance and adapt strategies based on data-driven insights.
- Stay informed about digital marketing trends, especially related to search engine algorithms.
- Collaborate with cross-functional teams to ensure alignment with GEMSS initiatives.
Qualifications
- Proven experience in SEO and content marketing.
- Strong analytical skills and familiarity with web analytics tools.
- Excellent writing and communication abilities.
- In-depth understanding of search engine algorithms and AI factors influencing SEO.
- Ability to adapt quickly to the evolving digital landscape.
New York University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
