Job Summary
The Senior Content Marketing Specialist plays a critical role in shaping the voice and message of the brand through strategic content creation and dissemination. This position requires a seasoned professional with a flair for storytelling who can engage audiences across a variety of channels. The specialist will be responsible for developing high-quality content that aligns with the business’s overall marketing and communication objectives.
Responsibilities
- Develop and implement comprehensive content marketing strategies to enhance brand awareness and engagement.
- Create compelling content for multiple platforms, including blogs, social media, email, and more.
- Conduct thorough keyword research and SEO optimization to ensure content ranks well in search engines.
- Collaborate with cross-functional teams to support product launches and campaigns.
- Analyze content performance metrics and adjust strategies based on data insights.
- Stay up-to-date on industry trends and best practices to ensure content remains relevant and innovative.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in content marketing or a similar role.
- Proficient in SEO principles and best practices.
- Strong writing, editing, and storytelling skills.
- Experience with content management systems and analytics tools.
- Ability to work independently and collaboratively in a fast-paced environment.
Jackson Healthcare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
