Waltham, Massachusetts, 02452
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Job description
Job Summary
The Senior Digital Marketing Specialist role is based in Waltham, Massachusetts, and focuses on enhancing customer relationship management (CRM). This position is crucial for promoting digital excellence within the organization through collaboration with both the Digital Marketing and IT/Development teams.
Responsibilities
- Enhance and manage customer relationship strategies that align with digital marketing goals.
- Collaborate efficiently with the content publishing team for effective development work.
- Drive digital marketing initiatives in conjunction with IT and development teams to ensure optimal execution.
- Utilize analytical tools and methodologies to assess the effectiveness of digital marketing strategies.
- Stay updated with the latest industry trends and Gartner Analyst insights to inform marketing strategies.
Qualifications
- Proven experience in digital marketing and CRM management.
- Strong analytical skills for measuring and interpreting digital marketing success.
- Ability to work collaboratively in a fast-paced environment.
- Excellent communication skills to convey ideas effectively to cross-functional teams.
- Creative and strategic mindset towards digital marketing initiatives.
Pegasystems provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
