Watertown, Massachusetts, 02472
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Onsite
Job description
Job Summary
The Senior Digital Marketing Specialist will focus on enhancing the company’s digital marketing strategies and initiatives. This role involves working closely with the content publishing team and managing customer relationships. The position is based onsite in Watertown, Massachusetts, and requires a deep understanding of digital marketing tools and techniques, including Customer Relationship Management (CRM) and workflow automation.
Responsibilities
- Develop and implement digital marketing campaigns to engage and convert customers.
- Collaborate with the content publishing team to ensure effective distribution of marketing materials.
- Manage customer relationships through various digital platforms.
- Utilize CRM systems to streamline marketing processes and enhance customer interaction.
- Monitor and analyze performance metrics to optimize marketing strategies.
Qualifications
- Proven experience in digital marketing or a related field.
- Strong understanding of CRM and workflow automation tools.
- Excellent communication and teamwork skills.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
Pegasystems provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
