Job Summary
The Senior Director will take charge of the global demand generation initiative, focusing on enhancing field marketing efforts, orchestrating digital campaigns, and developing cohesive marketing strategies. This role is pivotal in fostering pipeline growth and ensuring that marketing initiatives are in sync with sales objectives and revenue targets.
Responsibilities
- Lead and develop the global demand generation strategy.
- Oversee field marketing and digital campaign initiatives.
- Implement and manage integrated marketing strategies to enhance performance.
- Drive pipeline growth through effective marketing programs.
- Evaluate and optimize team performance metrics.
- Align marketing efforts with revenue and sales goals.
Qualifications
- Minimum of 10 years’ experience in demand generation or growth marketing.
- At least 2 years of experience in a leadership role.
- Bachelor’s degree is a must.
- Proven success in driving significant revenue growth within B2B SaaS or cybersecurity industries.
AppViewX provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
