Job Summary
The Senior Marketing Manager is responsible for spearheading the creation and implementation of strategic marketing initiatives aimed at enhancing patient engagement and promoting service line growth across various clinical Communities of Practice. This position focuses on the integration of patient-centric narratives, digital media, and multi-channel marketing approaches while working in conjunction with internal teams to maintain brand coherence and assess performance metrics.
Responsibilities
- Lead the strategic development and execution of marketing plans for different clinical Communities of Practice.
- Utilize patient-centered storytelling and digital content to drive engagement.
- Implement cross-channel marketing tactics to reach target audiences effectively.
- Collaborate with internal departments to ensure brand consistency across all marketing efforts.
- Measure and report on the performance of marketing campaigns and initiatives.
Qualifications
- 6-8 years of experience in marketing planning, communications, or program management, especially in complex or regulated settings.
- A bachelor’s degree in a relevant field is required.
- Preference for candidates with a master’s degree and experience within the healthcare or academic medical sectors.
NYU Langone Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
