Job Summary
The Senior Marketing Manager is responsible for spearheading the advancement of the organization’s strategy focused on physician reputation. This position emphasizes the creation of audience-centric initiatives alongside robust measurement frameworks. The role requires close collaboration with clinical leadership and various teams to improve physician visibility and their influence across multiple professional channels.
Responsibilities
- Develop and implement strategic initiatives to enhance the physician reputation strategy.
- Collaborate with clinical leaders and cross-functional teams to create impactful marketing programs.
- Establish and maintain measurement frameworks to assess the effectiveness of marketing initiatives.
- Enhance the visibility and influence of physicians in diverse professional contexts.
Qualifications
- 6-8 years of experience in strategic marketing or analytics, preferably in an academic medical center or healthcare system.
- A bachelor’s degree in communications or marketing is required.
- A master’s degree is preferred.
NYU Langone Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
