Job Summary
We are looking for a skilled Senior Marketing Specialist to become a part of American Tower’s team in Cary, North Carolina. This role is essential for enhancing our marketing efforts through various digital avenues including social media and targeted campaigns.
Responsibilities
- Develop and implement strategies for digital marketing campaigns.
- Manage CRM campaigns and marketing automation processes.
- Oversee paid digital advertising initiatives.
- Utilize retargeting techniques and sponsored content for improved reach.
- Contribute to lead generation efforts.
Qualifications
- Proven experience in digital marketing and campaign management.
- Strong understanding of social media platforms and their marketing potential.
- Expertise in collaboration tools and CRM systems.
- Capability to analyze and optimize marketing strategies based on performance metrics.
American Tower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
