Job Summary
The selected candidate will take charge of developing and expanding Cresta’s positioning, messaging, and go-to-market strategy, specifically targeting vital sectors such as Travel & Hospitality and Telecommunications. The role involves the creation of systematic vertical playbooks and collaboration across various functions to enhance pipeline and revenue generation.
Responsibilities
- Develop and refine Cresta’s positioning and messaging strategies across key industries.
- Create repeatable industry-specific playbooks for market engagement.
- Collaborate with cross-functional teams to facilitate pipeline growth and revenue enhancement.
Qualifications
- A minimum of 7 years of experience in product or solutions marketing within a diverse go-to-market framework.
- A bachelor’s degree is mandatory.
- Proven ability in constructing vertical frameworks and possessing substantial domain expertise in relevant sectors.
Cresta provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
