Job Summary
The Social Media & Digital Marketing Specialist is responsible for developing and executing innovative digital strategies to enhance the brand’s online presence and engagement. The role requires a creative individual who can leverage social media platforms, digital campaigns, and advertising strategies to drive audience interaction and growth, contributing to the overall marketing objectives.
Responsibilities
- Create, manage, and optimize social media content and campaigns across various platforms.
- Analyze performance metrics to assess the effectiveness of digital marketing initiatives.
- Collaborate with other departments to ensure alignment of messaging and branding.
- Stay informed on industry trends and best practices to maintain a competitive edge.
- Engage with the online community to strengthen brand loyalty and encourage user-generated content.
Qualifications
- Proven experience in social media management and digital marketing.
- Strong understanding of various social media platforms and analytics tools.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to generate engaging content.
- Degree in Marketing, Communications, or a related field is preferred.
MAI Animal Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
