Job Summary
The role involves spearheading and implementing digital marketing initiatives to enhance outreach and engagement. The specialist will focus on various aspects, including email marketing, social media oversight, and updating website content, while also creating visual materials for fundraising efforts, donor involvement, and patient outreach.
Responsibilities
- Lead the development and execution of comprehensive digital marketing strategies.
- Manage and optimize email campaigns to effectively reach target audiences.
- Oversee social media platforms to boost engagement and brand awareness.
- Update and maintain website content to ensure relevance and accuracy.
- Design and create visual collateral aimed at fundraising, donor engagement, and patient acquisition.
Qualifications
- 3–5 years of experience in digital marketing or graphic design.
- Proficient in Adobe Creative Suite and various email marketing platforms.
- Strong commitment to the principles of reproductive freedom and health equity.
- Exceptional organizational and communication abilities.
Planned Parenthood Northern California provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
