VP, Integrated Marketing

Job Summary

The National Women’s Soccer League (NWSL) seeks a seasoned professional to spearhead its comprehensive marketing strategy aimed at enhancing viewership, audience reach, digital interaction, and brand loyalty across both traditional and digital streaming channels. This role is pivotal in managing marketing campaigns, nurturing media and agency partnerships, aligning with partners and clubs, refining fan experiences, measuring performance, and overseeing the marketing budget while leading a high-achieving marketing team.

Responsibilities

• Lead the development and execution of the NWSL’s integrated marketing strategy.
• Enhance viewership and audience engagement across various platforms.
• Manage marketing campaigns and maintain relationships with media and agencies.
• Collaborate with partners and clubs to ensure alignment and synergy.
• Enhance the fan journey and monitor performance metrics to assess success.
• Oversee the marketing budget and ensure the organization runs efficiently.
• Build and lead a high-performing marketing department.

Qualifications

• Minimum of 15 years of progressive leadership experience in marketing.
• Significant executive-level experience in integrated marketing campaigns or growth-oriented strategies.
• At least 7 years of experience in developing and scaling cross-functional teams.
• Extensive knowledge of full-funnel media strategies and paid acquisition techniques.
• Experience with CRM systems, MarTech tools, and performance analytics.
• Proven track record of managing multi-million-dollar marketing budgets.
• Ability to engage and align effectively with C-suite executives and board members.