Job Summary
The Web Experience Optimization Lead is responsible for the comprehensive vision, execution, and enhancement of performance across the organization’s web platforms. This role includes acting as a Scrum Master for the development team and utilizing AI and Marketing Technology tools to enhance personalization and improve user experience.
Responsibilities
- Oversee the complete strategy and implementation of web platforms.
- Act as a Scrum Master for the development team, ensuring agile practices are followed.
- Utilize AI and MarTech solutions to elevate personalization and optimize user experiences.
- Drive performance improvements across various web initiatives.
Qualifications
- Bachelor’s degree is required.
- Minimum of 7 years of experience in digital marketing or marketing product management.
- Proven expertise in Adobe Experience Manager and Adobe Target.
- Strong understanding and application of agile methodologies.
Valley Bank provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
