Job Summary
The Marketing Specialist focused on SEO will act as a vital link connecting digital strategies to the implementation of various marketing initiatives. This role encompasses managing various elements within the marketing ecosystem, including SEO content, Facebook advertising campaigns, and lead generation tools, while proficiently utilizing platforms such as WordPress and HubSpot.
Responsibilities
- Facilitate communication between digital marketing strategy and execution processes.
- Oversee the development and execution of SEO-driven content for various platforms.
- Manage and optimize Facebook ad campaigns to improve engagement and conversion rates.
- Strategically implement lead magnets to enhance customer acquisition efforts.
- Utilize tools like WordPress and HubSpot to streamline marketing operations.
Qualifications
- Proven experience in digital marketing, with a specific focus on SEO.
- Strong proficiency in using WordPress and HubSpot for campaign management.
- Experience in creating and managing effective Facebook ad campaigns.
- Ability to work collaboratively within a team environment to achieve marketing objectives.
- Excellent communication and organizational skills.
