Job Summary
The Digital Marketing Specialist will collaborate with the Manager of Digital Marketing to analyze various digital channels including paid search, paid shopping, YouTube, CTV, and affiliate marketing. The primary aim is to derive insights that will enhance the performance of campaigns and contribute to overall business success.
Responsibilities
- Collaborate with the Digital Marketing Manager on multiple channels.
- Analyze campaign performance to extract actionable insights.
- Implement strategies to optimize paid search and shopping initiatives.
- Contribute to the management of YouTube, CTV, and affiliate marketing efforts.
Qualifications
- Experience in digital marketing channels.
- Strong analytical skills for assessing marketing performance.
- Familiarity with tools and platforms used in digital advertising.
- Ability to work effectively in a team environment.
