Job Summary
The Digital Marketing Specialist position, located in Chicago, IL, focuses on enhancing the online presence and effectiveness of marketing campaigns for the Alexander Group. This role involves the management and optimization of various digital marketing channels, including email marketing, display advertising, and content syndication, with an emphasis on programmatic and paid advertising strategies.
Responsibilities
- Oversee and refine programmatic advertising initiatives to ensure maximum reach and engagement.
- Develop and implement effective email marketing campaigns.
- Coordinate display advertising efforts to enhance brand visibility.
- Manage content syndication to broaden audience reach.
- Analyze campaign performance metrics to drive improvements.
Qualifications
- Strong understanding of digital marketing principles and practices.
- Experience with programmatic buying and ad optimization techniques.
- Proficiency in email marketing tools and strategies.
- Ability to interpret data analytics to inform decision-making.
- Excellent communication and collaboration skills.
