Job Summary
The role of the Search Engine Marketing Specialist involves overseeing various components of online advertising, particularly focusing on Search Engine Marketing (SEM) and PPC campaigns. Located in Bellefonte, Pennsylvania, this position requires an onsite commitment and entails significant engagement in digital marketing strategies.
Responsibilities
- Set up and oversee PPC/SEM initiatives predominantly on Google, ensuring effective management of keywords and traffic.
- Conduct research pertaining to digital marketing trends and strategies.
- Develop, assess, and refine advertising content to enhance performance.
Qualifications
- Expertise in managing and optimizing PPC and SEM campaigns.
- Strong analytical abilities for interpreting traffic and campaign performance data.
- Proficiency in digital marketing research methodologies.
