Job Summary
The position of Digital Marketing Specialist is centered in Hillsboro, Oregon, focusing on enhancing eCommerce activities through various digital strategies. This role operates onsite with a schedule from Monday to Friday, 8 AM to 5 PM. The primary goal is to drive conversion rates using search engine optimization (SEO), email marketing, digital content creation, and paid advertising campaigns. Additionally, the specialist will engage in monitoring the organization’s website to ensure optimal performance and effectiveness.
Responsibilities
- Enhance conversion rates through effective SEO strategies and tactics.
- Develop and execute targeted email marketing campaigns.
- Create compelling digital content to engage and inform customers.
- Manage and optimize paid advertising campaigns across various platforms.
- Oversee website performance and implement necessary improvements.
- Collaborate with IT, product management, and marketing teams to align platform initiatives.
Qualifications
- Proven experience in digital marketing, particularly in eCommerce settings.
- Strong understanding of SEO and its application in driving traffic and sales.
- Experience in creating and executing email marketing strategies.
- Ability to produce high-quality digital content that resonates with target audiences.
- Familiarity with managing paid digital campaigns across multiple channels.
- Excellent collaboration and communication skills to work effectively with cross-functional teams.
