Job Summary
The position of Digital Marketing Specialist – Paid Media & Content is focused on developing and overseeing paid advertising initiatives. This role is based onsite in Pewaukee, Wisconsin, and is integral to our Corporate Marketing department. The specialist will contribute to the success of online marketing efforts through strategic planning and execution of digital ad campaigns.
Responsibilities
- Assist in the planning and implementation of paid media campaigns across various platforms including Google Ads and social media.
- Manage and optimize existing campaigns to enhance performance metrics.
- Analyze data to track campaign effectiveness and provide insights for improvements.
- Collaborate with the marketing team to align content strategies with paid media efforts.
- Monitor industry trends to ensure competitive positioning and strategy enhancements.
Qualifications
- Proven experience in digital marketing, specifically with paid media strategies.
- Familiarity with Google Ads and other digital marketing tools.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Excellent communication skills to effectively work with team members and stakeholders.
- Ability to adapt to fast-paced environments and manage multiple projects simultaneously.
