Job Summary
The Associate Director of Integrated Planning is tasked with aligning strategic vision with practical execution by integrating paid media initiatives across various channels, including SEO, content, creative, and PR. This role is pivotal in steering campaign strategies, overseeing budget allocations, and conducting in-depth optimizations within advertising platforms, while also offering mentorship to team members.
Responsibilities
- Connect and integrate paid media strategies across multiple channels.
- Lead the planning and execution of various advertising campaigns.
- Oversee budget management and optimization processes.
- Provide direct support for optimization within advertising platforms.
- Mentor and develop team members to enhance their skills and performance.
Qualifications
- Minimum of 6 years of experience in paid media.
- Hands-on experience with search, social, and programmatic advertising platforms.
- Proficient in using Google Ads and Meta Ads Manager.
- Familiarity with Demand-Side Platforms (DSPs).
- Background in traditional media planning.
- Proven capability in leading cross-functional teams.
