Job Summary
The Digital Marketing Specialist position is based in Champaign, Illinois, and requires an in-person presence. This role calls for a multifaceted digital marketer with a robust understanding of various digital marketing strategies, including content optimization, managing meta tags, and refining on-page elements to improve overall website performance.
Responsibilities
- Analyze and monitor competitor strategies to enhance market positioning.
- Optimize website content and meta data to improve search engine rankings and user engagement.
- Plan, implement, and oversee digital marketing campaigns, including those focused on OTT and Digital Audio.
- Coordinate with cross-functional teams to ensure cohesive messaging and branding.
Qualifications
- Proven experience in digital marketing roles.
- Strong knowledge of SEO best practices and web analytics tools.
- Ability to effectively manage multiple campaigns simultaneously.
- Excellent communication and interpersonal skills.
