Job Summary
The role of Digital Marketing Specialist is based in Southborough, Massachusetts, requiring onsite presence. This position, reporting directly to the Director of Marketing Operations, focuses on overseeing the content for digital channels, specifically email and social media, while also optimizing website materials. The specialist will be responsible for effectively managing and expanding the email and social media presence for the organization.
Responsibilities
- Act as the primary content owner for email and social media platforms.
- Optimize and improve website content to enhance user experience.
- Manage and scale the organization’s email marketing efforts.
- Develop strategies to grow social media engagement and reach.
Qualifications
- Experience in digital marketing, focusing on email and social media management.
- Strong understanding of content optimization techniques for websites.
- Proficient in marketing analytics tools and methodologies.
