Job Summary
The Marketing Specialist I in Product Content & Digital Communications plays a crucial role in facilitating communication with dealers and customers. This position is responsible for overseeing and curating content for the organization’s website, the dealer sales application, and electronic newsletters. The role involves collaborating with various teams to ensure that the marketing content aligns with company strategies and meets the needs of stakeholders.
Responsibilities
- Manage and update content for the company website to ensure it is informative and engaging.
- Oversee the content for the dealer sales application, ensuring that it is user-friendly and relevant.
- Create and distribute e-newsletters that reflect current promotions, product launches, and important information for dealers and customers.
- Collaborate with teams to develop marketing materials and ensure consistency in communication.
- Analyze feedback and engagement metrics to refine and improve content delivery.
Qualifications
- A degree in marketing, communications, or a related field would be advantageous.
- Experience in digital marketing and content management is essential.
- Strong written and verbal communication skills.
- Proficiency in using content management systems and digital marketing tools.
- Ability to work collaboratively in a team-oriented environment.
