Job Summary
Financial Services of America is seeking a knowledgeable Digital Marketing Specialist to manage the daily implementation of various digital marketing strategies. This role requires a strong background in digital marketing, focusing on key areas such as media, conversion tracking, and the optimization of landing pages.
Responsibilities
- Oversee the execution of digital marketing initiatives on a daily basis.
- Manage and analyze performance metrics related to media and conversion tracking.
- Optimize landing pages and funnels for lead generation.
- Utilize tools such as Google Tag Manager and analytics for tracking and reporting.
- Implement SEO strategies to enhance online visibility.
- Oversee retargeting campaigns to maximize outreach and conversion.
Qualifications
- Proven experience in digital marketing strategies and techniques.
- Strong understanding of Google Tag Manager, analytics, and other performance tracking tools.
- Familiarity with SEO best practices and lead generation methodologies.
- Ability to work onsite in Troy, Michigan.
