Job Summary
We are seeking an experienced Automotive Paid Search & Funnel Marketing Specialist to join our dynamic team in Orlando, Florida. This role demands a digital marketing expert who excels in strategizing and optimizing paid search and funnel marketing initiatives. The ideal candidate will be responsible for the execution of PPC campaigns across various platforms, including Google and Facebook, to drive engagement and conversions.
Responsibilities
- Oversee and optimize PPC campaigns to enhance performance and achieve marketing goals.
- Develop strategies for effective funnel marketing that align with business objectives.
- Analyze and report on campaign performance metrics to inform future strategies.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts.
Qualifications
- Proven experience in managing paid search campaigns and funnel marketing strategies.
- Strong analytical skills and the ability to interpret data for campaign optimization.
- Expertise in using PPC tools and platforms effectively.
- Excellent communication skills and ability to work in a team-oriented environment.
