Job Summary
Bally’s Intralot, Inc. is on the lookout for a meticulous Content Marketing Specialist to enhance content efforts across various platforms, including digital, retail, and promotional avenues. This position is crucial for guaranteeing that all marketing content is precise, aligns with the company’s brand identity, and adheres to the regulatory requirements established in New Hampshire.
Responsibilities
- Develop and curate engaging marketing content for digital and promotional platforms.
- Ensure compliance and accuracy of marketing materials to fulfill regulations.
- Collaborate with various departments to align content with brand strategies.
- Analyze and adjust content strategies based on performance metrics.
- Assist in managing content across retail channels to drive customer engagement.
Qualifications
- Proven experience in content marketing, particularly in the gaming or lottery sectors.
- Strong understanding of digital marketing tools and compliance guidelines.
- Excellent writing, editing, and communication skills.
- Detail-oriented with a focus on maintaining brand consistency.
- Ability to work collaboratively within a hybrid team environment.
