Job Summary
The Senior Email Marketing Manager is responsible for spearheading the strategic planning, implementation, and assessment of email marketing initiatives aimed at enhancing engagement, generating leads, and boosting revenue. This role involves collaboration with various teams to refine audience targeting, develop creative content, and assess performance through testing.
Responsibilities
- Lead the development and execution of email marketing strategies and roadmaps.
- Collaborate with cross-functional teams to optimize audience segmentation and creative content.
- Implement performance testing to ensure continual improvement of email campaigns.
- Drive engagement and pipeline growth through effective email campaigns.
Qualifications
- Over 5 years of experience in B2B SaaS email marketing or demand generation programs.
- Demonstrated history of delivering revenue impact through email initiatives.
- Proficient in using Knak and possess strong technical skills in marketing automation, segmentation, and email deliverability.
