Job Summary
This position is responsible for spearheading the email marketing strategy, focusing on the development of a roadmap for nurture campaigns, newsletters, and programs targeting the customer lifecycle. A key aspect of this role is collaborating with cross-functional teams to enhance audience segmentation, creative execution, and the measurement of performance to boost pipeline growth and revenue generation.
Responsibilities
- Lead the strategic planning and execution of email marketing initiatives.
- Develop and manage the roadmap for nurturing campaigns and newsletters.
- Collaborate with various teams to improve audience segmentation and creative strategies.
- Measure and analyze performance metrics to inform future campaign strategies.
Qualifications
- Over 5 years of experience in email marketing or demand generation within the B2B SaaS sector.
- Proven ability to manage multi-quarter roadmaps effectively.
- Extensive hands-on experience with email marketing platforms, particularly Knak.
- Strong analytical skills to drive and evaluate business outcomes.
Navan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
