Job Summary
We are looking for a skilled Senior Marketing Specialist to become a part of American Tower’s team in Cary, North Carolina. This role is essential for enhancing our marketing efforts through various digital avenues including social media and targeted campaigns.
Responsibilities
- Develop and implement strategies for digital marketing campaigns.
- Manage CRM campaigns and marketing automation processes.
- Oversee paid digital advertising initiatives.
- Utilize retargeting techniques and sponsored content for improved reach.
- Contribute to lead generation efforts.
Qualifications
- Proven experience in digital marketing and campaign management.
- Strong understanding of social media platforms and their marketing potential.
- Expertise in collaboration tools and CRM systems.
- Capability to analyze and optimize marketing strategies based on performance metrics.
