Job description
Job Summary
The Content Marketing Specialist will be responsible for developing and implementing effective content strategies to enhance brand awareness and drive engagement for our digital platforms. This role requires the creation of persuasive copy tailored for various online channels, focusing on conversion optimization. The position is based onsite in Louisville, Kentucky.
Responsibilities
- Craft and execute engaging content that aligns with marketing goals across multiple brands.
- Develop conversion-oriented copy for a range of digital marketing initiatives.
- Adapt content strategies to support diverse fields such as oral surgery, pediatrics, and prosthodontics.
- Collaborate with cross-functional teams to enhance messaging and brand consistency.
- Monitor content performance and make data-driven adjustments to improve effectiveness.
Qualifications
- Proven experience in content marketing, especially in conversion-driven copywriting.
- Strong understanding of various digital marketing channels and tactics.
- Ability to manage multiple brands and projects simultaneously.
- In-depth knowledge of the healthcare industry, particularly in oral health sectors.
- Excellent communication and collaboration skills.
Mortenson Dental Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
