Job Summary
The AI-Powered Digital Marketing Specialist (SEO & PPC) is responsible for leveraging advanced AI technologies to enhance digital marketing strategies. This role focuses on optimizing search engine performance and pay-per-click campaigns to maximize reach and efficacy, ensuring that marketing objectives are achieved through innovative solutions.
Responsibilities
- Utilize AI tools and analytics to improve search engine optimization (SEO) strategies.
- Conduct thorough keyword research and implement effective back-linking techniques.
- Develop, manage, and optimize pay-per-click (PPC) advertising campaigns for various platforms.
- Monitor and analyze campaign performance metrics to inform decision-making.
- Create reports that clearly convey results and areas for improvement to stakeholders.
- Collaborate with cross-functional teams to align digital strategies with overall marketing goals.
- Stay updated on industry trends and advancements in AI technologies related to digital marketing.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in SEO and PPC management.
- Strong understanding of market research and data analysis.
- Familiarity with AI technologies and software as they pertain to marketing.
- Ability to work collaboratively in a fast-paced environment.
- Excellent written and verbal communication skills.
- Detail-oriented with strong organizational abilities.
Productboard, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
