Job Summary
The role entails taking charge of the Corporate Tech target-account strategy and managing account-based initiatives across various channels, including content, paid media, organic outreach, events, and sales efforts. The objective is to evaluate and enhance account engagement, facilitate sales-accepted opportunities, and ultimately drive pipeline growth and revenue, while also aiding in the expansion of existing accounts.
Responsibilities
- Develop and implement a comprehensive account-based marketing strategy for Corporate Tech.
- Manage and execute multi-channel programs including content marketing, sponsored ads, organic outreach, and event participation.
- Monitor and analyze account engagement metrics to improve conversion rates and revenue outcomes.
- Support the enhancement of expansion strategies within established accounts.
- Collaborate with Sales teams to align marketing objectives with sales strategies.
- Oversee the execution of ABM programs from inception to conclusion.
Qualifications
- Minimum of four years of experience in B2B demand generation, account-based marketing, or growth marketing.
- Proven success in creating pipeline and generating revenue from targeted account strategies.
- Ability to articulate complex data products clearly and effectively.
- Experience working closely with Sales and managing cross-functional initiatives.
- Familiarity with marketing to enterprise technology firms or products related to data, analytics, or research is advantageous.
YipitData provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
