Job Summary
The Content Marketing Specialist will be instrumental in developing and executing marketing strategies that enhance brand recognition and engagement across various digital platforms. Based in Louisville, Kentucky, this onsite role involves the analysis of performance metrics to refine and optimize marketing efforts.
Responsibilities
- Analyze marketing performance metrics to gauge effectiveness and drive improvements.
- Develop and apply the brand voice through tailored content across multiple digital channels.
- Create compelling conversion-focused copy intended for digital marketing initiatives.
- Manage content for multiple brands while adapting messaging for specific industries, including but not limited to oral surgery, pediatrics, or prosthodontics.
Qualifications
- Proven experience in content marketing and digital strategy.
- Strong writing and editing skills with a focus on conversion copy.
- Familiarity with analyzing performance metrics and translating data into actionable insights.
- Ability to manage and adapt content for various brands and industry sectors.
Mortenson Dental Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
