Job Summary
The Content Marketing Specialist will be responsible for developing and implementing marketing strategies that enhance brand visibility and engagement through various digital channels. This role involves analyzing performance metrics to drive content efficacy and ensure the alignment of messaging with the company’s voice.
Responsibilities
- Analyze marketing performance metrics to assess effectiveness.
- Execute conversion-oriented copy for digital platforms.
- Adapt marketing strategies for diverse audiences, including specialties such as oral surgery, pediatrics, and prosthodontics.
- Ensure consistency in brand voice across multiple brands.
Qualifications
- Proven experience in content marketing and digital strategy.
- Strong analytical skills to measure and interpret campaign performance.
- Ability to adjust content for various demographics and specialties.
- Excellent communication and writing skills.
Mortenson Dental Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
