Job Summary
The role involves developing and expanding a marketing-sourced pipeline by establishing a demand strategy and implementing campaigns across various channels. You will oversee a growth marketer and collaborate closely with Sales, Operations, and Product teams to generate qualified opportunities.
Responsibilities
- Design and execute multi-channel marketing campaigns to enhance pipeline growth.
- Define and implement a comprehensive demand generation strategy.
- Lead and mentor a growth marketer in campaign execution and performance tracking.
- Work in conjunction with Sales, Operations, and Product teams to identify and cultivate qualified leads.
- Utilize AI and modern GTM tools to optimize campaign effectiveness.
Qualifications
- Minimum of 5 years experience in B2B demand generation, preferably in Seed to Series B companies.
- Expertise in using contemporary go-to-market tools such as Clay and HeyReach.
- Demonstrated ability to leverage AI for campaign improvement and lead qualification.
Actioneer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
