Job Summary
The Digital Marketing Specialist will play a crucial role in executing and optimizing the online marketing strategies of the organization. This position involves a focus on enhancing brand presence across various digital platforms, driving website traffic, and improving conversion rates.
Responsibilities
- Develop and implement comprehensive digital marketing campaigns.
- Monitor performance metrics and analyze data to refine marketing strategies.
- Coordinate SEO and SEM efforts to bolster search engine rankings.
- Create and manage engaging content for social media channels and the company’s website.
- Collaborate with cross-functional teams to enhance overall marketing objectives.
- Stay updated with the latest industry trends and technologies to leverage them effectively.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing with a strong portfolio of campaigns.
- In-depth understanding of SEO, SEM, and analytics tools.
- Strong written and verbal communication skills.
- Ability to work independently and in a team environment.
- Proficient with digital marketing software and platforms.
Fleet Feet provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
