Job Summary
The Digital Marketing Specialist will play a crucial role in developing and executing effective online marketing strategies for ECCO and Code 3. This position will focus on enhancing brand awareness and engagement through various digital channels while ensuring a measurable return on investment (ROI) for all initiatives.
Responsibilities
- Develop and implement comprehensive digital marketing campaigns across multiple platforms.
- Analyze performance metrics and adjust strategies to achieve optimal results.
- Manage social media accounts, crafting engaging content, and fostering community interaction.
- Collaborate with design and content teams to create compelling marketing materials.
- Conduct market research to identify trends and insights for campaign enhancement.
- Oversee email marketing initiatives, including design, segmentation, and analytics.
- Stay updated on industry developments and emerging digital tools to leverage innovation.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in digital marketing with a solid understanding of SEO, PPC, and social media strategies.
- Familiarity with analytics tools such as Google Analytics and social media insights.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think strategically and execute tactical plans.
- Strong organizational skills and attention to detail in managing multiple projects.
Safe Fleet provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
